Responsive Logos

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  • #93
    HojHoj
    Keymaster

    One of the most difficult parts of creating a good website design is working with a client’s current branding and logo. I.e. how to use a logo that is portrait in design in a long narrow header?

    Here’s an interesting website which shows how a company can have multiple iterations of the same logo suitable for different media formats (if you resize the browser window you’ll see how they scale).

    http://responsivelogos.co.uk/

    #94
    EE
    Participant

    As a rookie web designer, I find this really interesting. I don’t think I’ve noticed the various states of the more popular logos quite like this, seeing how they trim out subtext and even some of the design elements to fit the space better.

    Heinz logo kinda seems phoned in. We’ll just crop out the lower 2/3rds lol

    #97
    AvatarSquareEyes
    Participant

    Yea

    #98
    HojHoj
    Keymaster

    As a rookie web designer, I find this really interesting. I don’t think I’ve noticed the various states of the more popular logos quite like this, seeing how they trim out subtext and even some of the design elements to fit the space better.

    Heinz logo kinda seems phoned in. We’ll just crop out the lower 2/3rds lol

    Yeah, agreed, the Heinz one does look a little lazy, but it’s effective that they can just keep the top half and it’s still recognisable as their logo. It would look better with the green and gold border going all the way around tho, so it at least looks complete.

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